RFID is one of the fastest growing and most beneficial technologies being adopted by businesses today. Adoption of this automatic data collection (ADC) technology has been fueled by the establishment of key standards, retailer and government mandates, improved technology performance and falling implementation costs. RFID provides options when it is impractical or impossible to use other technologies or manual labor to collect data. RFID can operate in environments where factors such as indirect line of sight, high-speed reading requirements, temperature extremes, and exposure to gases and chemicals prevent the use of other data collection methods. However, misperceptions about what RFID is and what it can do pose obstacles that discourage some organizations from taking advantage of the technology; learn how RFID can improve your bottom line.