| All resources sponsored by: |
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Aprimo, Inc. |
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| 11 Matches |
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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model
| sponsored by Aprimo, Inc.
WHITE PAPER:
The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management
| sponsored by Aprimo, Inc.
CASE STUDY:
Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity
| sponsored by Aprimo, Inc.
CASE STUDY:
Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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Warner Bros. Case Study
| sponsored by Aprimo, Inc.
CASE STUDY:
Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story
| sponsored by Aprimo, Inc.
CASE STUDY:
This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
Posted: 24 Jun 2008 | Published: 24 Jun 2008
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Gartner's Magic Quadrant for Marketing Resource Management
| sponsored by Aprimo, Inc.
WHITE PAPER:
MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: 24 Jun 2008 | Published: 01 Jun 2008
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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities
| sponsored by Aprimo, Inc.
WHITE PAPER:
An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: 20 Jun 2008 | Published: 01 Oct 2007
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6 Key Requirements to Accelerating Marketing Activity
| sponsored by Aprimo, Inc.
WHITE PAPER:
MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.
Posted: 20 Jun 2008 | Published: 01 Mar 2008
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How to Improve Marketing Execution and Efficiency
| sponsored by Aprimo, Inc.
WHITE PAPER:
Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
Posted: 20 Jun 2008 | Published: 01 Nov 2007
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Marketing Finance System (MFS): Automate Core Marketing Operations Processes
| sponsored by Aprimo, Inc.
WHITE PAPER:
This paper will describe core processes which are critical to fully leverage an MFS application.
Posted: 20 Jun 2008 | Published: 01 Dec 2007
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6 Simple Solutions for Measuring Marketing Performance
| sponsored by Aprimo, Inc.
WHITE PAPER:
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: 20 Jun 2008 | Published: 01 Dec 2007
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