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Engaging Your Subscribers Using Interactive Media in Email
sponsored by Bronto Software
WHITE PAPER: This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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TOPICS:  Email Marketing | Interactive Media Applications Software | Interactive Multimedia Development | Online Advertising | Program Management | RSS | Surveys | Video-on-Demand | Web Services
Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
sponsored by Bronto Software
WHITE PAPER: A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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TOPICS:  CRM Analytics | Email Management | Email Marketing | Email Security Policies | Email Software | ROI | Strategic Planning | Web Analytics
Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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TOPICS:  Advertising | Campaign Management | Customer Interaction Services | Customer Satisfaction | Demographic Profiles | Email | Email Marketing | Interactive Multimedia Development | Marketing Literature | Web Analytics
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