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Customer Loyalty

ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.


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Oracle WebLogic Server: A Solid Foundation for Service-Oriented Architecture
sponsored by Oracle Corporation
WHITE PAPER: This white paper shows how Oracle WebLogic Server supports the next generation of enterprise applications and services. Learn how to leverage the Java EE 5 advantage and dramatically speed development of SOA applications.
Posted: 04 Nov 2008 | Published: 04 Nov 2008
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5 Ways to Put Your CRM Data to Work for You and Your Customers
sponsored by Angel.com
WHITE PAPER: This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions.
Posted: 29 Oct 2008 | Published: 29 Oct 2008
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Triple Threat or Trip to Success?
sponsored by Alcatel-Lucent
PODCAST: This podcast examines the status of triple-play services among telecommunications service providers and what needs to happen to increase revenue.
Posted: 24 Oct 2008 | Premiered: 24 Oct 2008
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6 Best Practices for Preventing Enterprise Data Loss
sponsored by RSA, The Security Division of EMC
WHITE PAPER: Read this white paper to learn six (6) best practices you can follow to prevent enterprise data loss in order to protect revenue, limit customer attrition, and meet government regulatory requirements.
Posted: 17 Oct 2008 | Published: 01 Feb 2008
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Iron Mountain Recreates Proprietary Music and Video Software for Trans World Entertainment with Technology Escrow and Verification Services
sponsored by Iron Mountain Digital
CASE STUDY: This case study details how Trans World worked with Iron Mountain to recreate a proprietary listening-viewing station that allows customers in its stores to sample a CD or DVD by just swiping thebar code at the LVS.
Posted: 14 Oct 2008 | Published: 11 Oct 2008
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The Relevance Revolution: Making the Move from Personalized to Individualized Marketing
sponsored by Portrait Software
WHITE PAPER: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
Posted: 17 Sep 2008 | Published: 17 Sep 2008
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Improve Business Performance and Customer Loyalty in 5 Steps
sponsored by Infor
WHITE PAPER: Maintaining strong business performance and customer loyalty require continual vigilance and assessment and performance tools. Read this paper to learn five steps to improve business performance and increase customer loyalty.
Posted: 04 Sep 2008 | Published: 04 Sep 2008
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Thriving in an Economic Downturn
sponsored by Avaya Inc.
WHITE PAPER: This e-guide that takes you through the latest contact center technologies, and how they can help you develop brand differentiation, elevate customer loyalty, and keep costs low – even when everyone is tightening their budgets.
Posted: 22 Aug 2008 | Published: 22 Aug 2008
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That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc.
WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004
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Top 10 Reasons for Automated Application Quality Management
sponsored by CA
WHITE PAPER: This paper explores 10 reasons why companies should consider implementing Automated Application Quality Management -- a collection of processes and tools designed to enable predictable, measurable, and optimal application performance and availability.
Posted: 25 Jun 2008 | Published: 01 Jan 2007
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Supercharging Site Performance for Unmatched Holiday Success
sponsored by Akamai Technologies
WEBCAST: This webinar is on best practices for optimizing online customer experience, as well as best practices in terms of overall holiday planning.
Posted: 19 Jun 2008 | Premiered: Available On Demand
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Comprehensive Business Intelligence Market Study: Summary Results from the BI Survey 7
sponsored by MicroStrategy Incorporated
WHITE PAPER: The BI Survey 7, the leading independent survey of real-world BI implementations, provides unique, statistically significant insight into actual BI implementations and customer experiences with various BI products.
Posted: 09 Jun 2008 | Published: 01 Jun 2008
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Genesys Global Consumer Survey - 2007
sponsored by Genesys
WHITE PAPER: This survey highlights the importance of the contact center experience and the direct impact it can have on revenue and consumer loyalty, it also reveals some interesting trends in consumer expectations.
Posted: 25 Mar 2008 | Published: 01 Jan 2007
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Optim™ Data Growth Solution for Oracle's Siebel® CRM
sponsored by IBM
SOFTWARE LISTING: IBM's Optim™ Data Growth Management Solution for Oracle's Siebel® CRM offers comprehensive Siebel archiving capabilities, fully integrated within the Siebel workflow.
Posted: 14 Mar 2008 | Published: 13 Mar 2008
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Akamai Dynamic Site Solution for the Hotel and Travel Industry
sponsored by Akamai Technologies
SERVICE LISTING: Akamai provides a complete e-business solution that addresses the requirements for massive reach to support worldwide customer demands and the use of an extended infrastructure to support widely varying traffic on demand.
Posted: 07 Mar 2008 | Published: 01 Mar 2008
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IP Enabled Contact Centers: Lowering Costs, Raising the Customer Experience
sponsored by Avaya Inc.
WHITE PAPER: This paper explores how Internet Protocol (IP) can be leveraged to lower the cost of enhancing customer service via the contact center.
Posted: 08 Feb 2008 | Published: 08 Feb 2008
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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
Posted: 19 Oct 2007 | Published: 03 Oct 2007
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Where's the Beef? Health Clubs Fight Member Churn
sponsored by CIO Decisions
JOURNAL ARTICLE: The gym called 24 Hour Fitness Lakeshore Towers in Irvine, Calif., looks more like a resort than the dank, dark facilities of yesteryear.
Posted: 06 Dec 2006 | Published: 01 Dec 2006
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