Email Marketing Goes Social
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
Read this paper to get tips about how to best implement a successful social email marketing campaign.
Posted: 26 Nov 2008 | Published: 26 Nov 2008
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Aberdeen Group Report: Customer Analytics - Segmentation beyond Demographics
| sponsored by Portrait Software
BOOK:
This report articulates feedback from 220 organizations, the findings demonstrate how top performing organizations leverage more than demographics for segmentation and deliver demonstrably higher performance as a result.
Posted: 11 Nov 2008 | Published: 11 Nov 2008
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Oracle Social CRM Demo
| sponsored by Oracle Corporation
SOFTWARE DEMO:
View this demo to learn how SaaS Applications can leverage web 2.0 technologies to help salespeople generate leads, identify references and collaborate in order to close a deal without having to enter or share data.
Posted: 03 Nov 2008 | Published: 31 Oct 2008
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Secure Email and Workflow Automation: The Five Critical Questions Financial Institutions Must Ask
| sponsored by DataMotion
WHITE PAPER:
With so many business activities going online to take advantage of the benifits of the internet, companies spend billions on security measures. But when canvassing a majority of companies' security programs, one area continues to come up short - email.
Posted: 08 Oct 2008 | Published: 01 Oct 2008
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Seven Email Marketing Refreshes
| sponsored by Bronto Software
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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Engaging Your Subscribers Using Interactive Media in Email
| sponsored by Bronto Software
WHITE PAPER:
This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
| sponsored by Bronto Software
WHITE PAPER:
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.
Posted: 12 Aug 2008 | Published: 01 Jan 2005
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Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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That Was Then This Is Now: The New Rules of Email Marketing
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004
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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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10 Ways to Improve B2B Email Deliverability and Effectiveness
| sponsored by Vtrenz, Inc
WHITE PAPER:
Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: 23 Jan 2008 | Published: 01 Jan 2008
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Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing
| sponsored by Vtrenz, Inc
SOFTWARE LISTING:
Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
Posted: 16 Jan 2008 | Published: 01 Jan 2007
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The Deliverability Top Ten
| sponsored by ExactTarget
PRODUCT LITERATURE:Here are the top 10 reasons for using ExactTarget solutions. Posted: 29 Aug 2004 | Published: 01 Aug 2004
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Encylopaedia Britannica Taps ExactTarget to Improve Deliverability and Results of Email
| sponsored by ExactTarget
PRESS RELEASE:Encyclopaedia Britannica, selected ExactTarget's on-demand email solutions to improve the deliverability and results of its newsletters and Britannica Store emails sent to 600,000 opted-in online subscribers and others on its proprietary email list. Posted: 29 Aug 2004 | Published: 28 Jun 2004
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ExactTarget Earns Strong Ranking in Email Marketing Report Conducted by Independent Research Firm
| sponsored by ExactTarget
PRESS RELEASE:ExactTarget, a rapidly-growing developer of on-demand email software solutions, today announced that the company made its debut in the Forrester report of The Best Email Marketing Services Providers, released June 30, 2004. Posted: 29 Aug 2004 | Published: 30 Jun 2004
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The Scotts Company Sends Custom Lawn Care & Gardening Advice to 750,000 Customers via ExactTarget
| sponsored by ExactTarget
PRESS RELEASE:The Scotts Company is using ExactTarget's web-based person-to-person email marketing software to power a unique program delivering customized lawn and garden care advice into the email boxes of nearly 750,000 customers. Posted: 29 Aug 2004 | Published: 09 Mar 2004
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ExactTarget Enterprise Solution
| sponsored by ExactTarget
PRODUCT OVERVIEW:The ExactTarget Enterprise Solution is geared towards an enterprises' need to control email use within their organization. Control over email falls into two categories -- brand integrity and subscriber management. Posted: 29 Aug 2004 | Published: 01 Aug 2004
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ExactTarget Integrated Solution
| sponsored by ExactTarget
PRODUCT OVERVIEW:ExactTarget software integrates seamlessly with your other best-of-breed applications, including: Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources. Posted: 29 Aug 2004 | Published: 01 Aug 2004
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