WHITE PAPER:
Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
EGUIDE:
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
RESEARCH CONTENT:
Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
WHITE PAPER:
In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
WHITE PAPER:
In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
VIDEO:
To meet the needs of the on-the-go sales rep, you need a CRM system that's flexible, collaborative, and available on any device, from smartphone to tablet to PC. In this video, learn about one such CRM system that provides modern sales teams with the tools they need at the speed and ease necessary for today's fast-paced business world.
EGUIDE:
Sales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.
WHITE PAPER:
Access this whitepaper to discover the 3 main funnel points for a successful sales strategy. Read on to find out how to calculate your campaign for success, and how to measure your call center metrics appropriately.
EBOOK:
In this e-book, explore how you can deliver optimal experiences throughout the customer journey with the right buy, market, sell and service processes. Learn how a customer-focused approach can help you make smarter commerce decisions that improve customer loyalty and profitability.
EGUIDE:
This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.
