SFA Reports

MicroScope – July 2022: The slow march to Windows 11
sponsored by MicroScope
EZINE: It's taken a while, but the latest Microsoft OS is having an impact – read all about the journey to Windows 11, as well as the uptake of co-innovation and co-creation strategies in the channel, and Broadcom's acquisition of VMware
Posted: 30 Jun 2022 | Published: 01 Jul 2022

MicroScope

A Computer Weekly Buyer's Guide to Customer Experience
sponsored by TechTarget ComputerWeekly.com
EBOOK: Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
Posted: 08 Feb 2021 | Published: 10 Aug 2017

TechTarget ComputerWeekly.com

How Intent Data Impacts Tech Buying and Selling in Today’s Market
sponsored by TechTarget
WEBCAST: In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
Posted: 08 Feb 2021 | Premiered: Jul 20, 2020

TechTarget

Dialing for Dollars: Nine Tips on Call Prospecting
sponsored by Cisco Systems, Inc.
WHITE PAPER: The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers. Continue reading this paper to learn nine tips for effective calling.
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth
sponsored by SAP America, Inc.
WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.
Posted: 03 Sep 2010 | Published: 03 Sep 2010

SAP America, Inc.

Salesforce.com: Success on Demand
sponsored by Salesforce.com
PRODUCT LITERATURE: The proven leader in on-demand customer relationship management (CRM), salesforce.com makes businesses more successful.
Posted: 04 Oct 2006 | Published: 01 Oct 2006

Salesforce.com

Case Study: Salesforce.com and BakBone Software, Inc.
sponsored by Salesforce.com
CASE STUDY: This case study documents an important paradigm shift now underway in the enterprise software industry and we can expect more companies to follow the Salesforce. com lead.
Posted: 04 Oct 2006 | Published: 04 Oct 2006

Salesforce.com

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

It's All about the Salesperson: Taking Advantage of Web 2.0
sponsored by Oracle Corporation
WHITE PAPER: This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Posted: 19 Sep 2008 | Published: 19 Sep 2008

Oracle Corporation